Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
Site Menu
More
User Menu
More
Amplience
Mention Me
ProSKU
IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

You are in: > Home > Research > IRUK

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Bonmarché reports 'disappointing' full-year online sales

Linked InTwitterFacebookeCard
Bonmarché today reported "disappointing" full-year online sales after a "challenging" 12 months for its digital operation. By the end of the year, ecommerce accounted for 7.3% of total retail sales. Ecommerce grew by £0.5m, or 3.6%, on the same time last year.

The update came as the value women's fashion retailer, a Top150 company in IRUK Top500 research, today reported revenue of £188m in the year to March 26, 5.3% up on the same time last year. Online sales rose by 3.6% while store like-for-likes were up by 0.7%. Bottom-line pre-tax profits came in at £9.6m, 22.9% down on the £12.4m reported in the previous year, following the £1m cost of its stockmarket listing.

The company said the weakest months online came on either side of its responsive site implementation in July 2015, and in December when the high spending of Black Friday spending was followed by weak trading. In the first half, sales grew by 6.5%, with online sales up by 4.2%. But in the second half of the year, sales growth slowed to 4.1%, and online sales grew by 3.1%. However, it said its responsive site now delivered a better shopping experience for customers using tablet computers – 40% of digital sales came through this route – or smartphones (13%). Less than half of ecommerce sales (47%) were made via traditional PCs. During the coming year the company plans to replatform to Demandware, and says this will enable online gift card functionality, while giving the ability to better align store and online prices. At the same time, Bonmarché will extend its fulfilment service to enable later next day delivery and the ability to track parcels.

Chief executive Beth Butterwick said: "Bonmarché's performance for the year has been achieved amidst the difficult trading conditions widely reported across the retail sector.

"We have emerged from this period with a clear focus on our five key strategic pillars for growth. With significant improvements for the benefits of our customer, we are focused on driving our modernisation plan over the coming year. We firmly believe that with its unique position as a niche retailer, focused on catering for the mature female demographic, Bonmarché is well placed for the future."

As well as selling through a network of stores and online through bonmarche.com, it also operates a catalogue, TV shopping through the Ideal World channel, and a call centre for telephone orders.

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter