Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Research > IRUK

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Game Digital puts multichannel retailing at heart of strategy as it fights back from falling sales and profits

Linked InTwitterFacebookeCard
Game Digital puts multichannel retailing at heart of strategy as it fights back from falling sales
Game Digital puts multichannel retailing at heart of strategy as it fights back from falling sales
Game Digital today put multichannel retailing at the heart of its strategy as it reported falling first-half sales and profits amid "challenging" trading conditions in the UK video games market. While overall sales were down, online traffic grew by 5.7% year-on-year and sales of digital content were up by almost 10%.

Game, which trades online and through 319 stores in the UK, said its retail focus would now be on "maximising sales from its core console markets, expanding into new markets and delivering a truly multichannel proposition and customer experience." The company also aims to grow its marketplace business and to invest further in the allied markets of gaming and eSports.

Game, a Top100 retailer in the IRUK Top500 research, today reported revenue of £549.2m in the 26 weeks to January 23, 6.3% down from £585.9m at the same time last year. UK sales of £407.8m were down by 9.7%. Pre-tax profits of £22.5m were 32% down from £33.2m last time.

The figures come at a time when demand in gaming is moving from older formats to the newer PlayStation 4 and Xbox One software. Game says the UK retail market for console hardware, software, accessories and digital declined by 12.8% in the first half of the year. Over that period, hardware sales fell by 28% and software sales by 8%. Game's own revenues from UK consoles fell in a similar range, by 28%. Now the company aims to focus on ensuring customers can buy in the way that they want.

Chief executive Martyn Gibbs said: "Increasing engagement with gaming communities and broadening our offer, both within and beyond retail, sits at the heart of our strategy. We are committed to investing in our teams and core foundations to support our plans for the business. The development of our competitive gaming, eSports and gaming events continue to progress rapidly at Multiplay, and we are looking to develop similar activities in Spain through the acquisition of SocialNAT."

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter