Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Research > IRUK

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Update 3: Product and Merchandising Tracker September 2016

Linked InTwitterFacebookeCard
Update 3: Product and Merchandising Tracker September 2016
Update 3: Product and Merchandising Tracker September 2016
Debenhams’ fragrance range showed the biggest improvement in the Merchandising Deployment analysis, moving up three places to occupy second place in September’s Product and Merchandising Tracker. Tesco tops the Merchandising Deployment table for the second month in a row while Boots leads the biggest discounters table in September. The Tracker monitors the merchandising deployment and discount strategies of 27 Elite and Leading [http://internetretailing.net/iruk/the-uks-top-500-ecommerce-retailers/] Top500 retailers across six product categories and is updated regularly. 


Companies operating in the Grocery and Fragrance sectors were leading the field for merchandising deployment between August and September (see table 1). The fragrance retailer Debenhams rank rose by three places over the month due to such factors as an increase of the fraction of its products with reviews by 26 percent.

Tesco, for the second month in a row, leads the Merchandising Deployment analysis, which measures the fraction of missing product videos, missing product description, and the number of images per product, in addition to other metrics. The share of the supermarket’s range that lacked images and descriptions dropped by 3.7 and 2.4 percentage points, respectively, in September compared to August.

Table 1: Merchandising Deployment Leaders – September 2016

























































































Retailer SectorPosition change: August to September
1Tesco Grocery -
2Debenhams Fragrance 3
3Ocado Grocery1
4Boots Fragrance1
5Sainsbury's Grocery1
Taking account of the percentage of range with reviews, descriptions, product videos, and images; and the average number of images per product.


Table 2: Moving Up the Ranks in Merchandising Deployment – September 2016





































































RetailerImprovement rank: August to September
1Debenhams3
2Currys 3
3Appliances Direct 2
4Mothercare  2
5Toys Я Us  2


Half of the six Grocery retailers analysed by the Product and Merchandising Tracker reduced the proportion of missing product descriptions on their websites between August and September.  Eighty percent of Grocery retailers analysed by the Product and Merchandising Tracker reduced the proportion of missing product descriptions on their websites between July and September.

Sixty percent of Grocery retailers increased the fraction of their product range that feature reviews over the same time period. The average grocery retailer included in our study now has 53 percent of its products reviewed. Waitrose , over the one-month period of August, saw the largest increase in the share of its products with reviews - from 53 to 56 percent.

The Grocery sector was, however, hit by the UK’s decision to leave the European Union. “Wholesale prices increased for some of the brand suppliers such as Unilever”, says Chris Elliott, insight analyst at Brand View . Yet, average depth of price cut increased in the last month for 83 percent of Grocery retailers, suggesting that supermarkets are trying to maintain competitive pricing.

Debenhams and Currys were the biggest improvers in the Merchandising Deployment analysis. Currys offers nearly 14 percent more products with customer reviews and a reduced fraction of products - from 69% to 79% that were out of stock in September compared to August.

Currys offers nearly 5 percent more products with customer reviews and a reduced fraction of products - from 76% to 79% that were out of stock in September compared to July.

Table 3: The Biggest Discounters – September 2016























































































RetailerSectorPosition change: August to September
1Boots Fragrance1
2Superdrug Fragrance1
3Debenhams Fragrance11
4Appliances Direct Appliances1
5Hughes Electrical Appliances, Electrical1
Taking account of the percentage of products on promotion and the average depth of cut.


Most Fragrance retailers decreased percentage of products on promotion compared to August. One noticeable increase, however,  comes from Debenhams, which offered nearly 98 percent of its fragrance products on promotion. The department store offered the highest number of promotions in the month of September compared to the other Fragrance retailers included in this study. Despite the share of products on promotion declining for Fragrance retailers, they had the highest average depth of cut of any sector covered by the Tracker.

Appliances Direct had the largest share of products on promotion in September of any retailer included in this study.

The average retailer in the DIY sector increased the fraction of its products on promotion and increased, also, the average depth of price cut between August and September. Screwfix led the way, more than doubling its total number of promotions and the average depth of price cut over the period. B&Q offered the highest share of products on promotion in September and Homebase, the highest average depth of price cut. 

About the Product and Merchandising Tracker



InternetRetailing partners with Brand View to analyse the approach to discounting and product display adopted by the UK’s top retailers across six categories of retail. The tracker covers products in the Appliances, DIY, Electrical, Fragrance, Grocery, and Toys sectors. The index is updated periodically.

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter