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IRX 2015 The multichannel and ecommerce expo grows by 20%

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From delivery drones to augmented reality in digital stores, the future of retail was on display this week for more than 5,000 visitors at the Internet Retailing Expo (IRX) which saw 20% year-on-year growth, a wider selection of the world’s best service providers than ever and the launch of the co-located eDelivery Expo (EDX).

With more than 100 retail speakers, 250 exhibitors, 28 conferences and workshops and a record number of visitors, all eyes were on the IRX and EDX which took place on March 25 and 26 2015 at Birmingham’s NEC.

The event reaffirmed its place as the premier exhibition in the multichannel diary, with the launch of EDX establishing itself as the number one event for multichannel logistics and operations professionals, covering topics including supply chain, fulfilment, operations, warehousing and packaging.

Speakers from the top names in retail shared their insights and inspired visitors at the show. Highlights included John Roberts, founder and chief executive of, who shared lessons from the company’s stockmarket flotation. Menswear specialist Moss Bros also reported its ecommerce sales had risen by 58.9%, with online sales now accounting for 7.8% of the retail group’s turnover and John Munnelly, Head of Operations at John Lewis discussed the logistical challenges of Black Friday.

Visitors arrived to delivery drones dropping packages outside the exhibition hall thanks to Scurri. Meanwhile on the show floor, visitors learned about the future of retail technology and what innovations will be the next big thing in the multichannel landscape.

In the Digital Store showcase, visitors were delighted with the trial of the latest Oculus Rift virtual reality technology and West Pier Studio’s augmented reality technology demonstrations highlighting the impact of digital technology and the powerful effect of 3D design tools.

The IREU Footprint Report was also launched at the show; highlighting the 800 leading retailers selling in Europe today. From ATU and Abercrombie & Fitch to Zlotewyprzedaze, Zoot and Zulily, the reports lists the leading traders of the 31 countries of the Economic European Area, plus Switzerland. Following further analysis, the list will be narrowed down to the 500 that will make up the IREU Top500, to be published at the Internet Retailing Conference in October.

Speaking from the show, Ian Jindal, editor-in-chief of InternetRetailing Magazine, said: “IRX exemplifies the best in multichannel. Our wonderful speakers, sharing insights and inspiration in packed theatres, professional peers learning and networking and of course the largest gathering to date of the leading suppliers to the industry – partners who can deliver on the ambitions plans hatched at the show. Alongside EDX’s successful launch we saw that the event is a meeting place for the industry to be inspired and drive commercial success.”

Also announced at the show was its acquisition by Clarion Events, alongside the eDelivery Conference, the InternetRetailing Conference and the InternetRetailing Awards. This will allow the show to reach an international audience and starts an exciting chapter for the InternetRetailing Events series.

The next important date in the multichannel diary is September 24 2015 for the Internet Retailing Awards which recognise the achievements of the leading multichannel retailers. The eDelivery Conference will be launched on October 13 2015, while the 10th InternetRetailing Conference takes place on October 14 2015.

For more information about the shows, or to catch up on presentations or news from the event, visit

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