The Digital Merchandising conference is the focus for today’s preview of IRX 2016. It’s part of a series of previews focusing on event highlights, from the conferences to interviews with key retail speakers, and beyond at this year’s InternetRetailing Expo (IRX 2016) (April 27-8, at the NEC in Birmingham).
In the competitive world of online retailing, digital merchandisers are tasked with enabling shoppers to find, research and buy the products they want as quickly and easily as possible.
Visitors to the digital merchandising conference at IRX 2016 will learn about the latest tools and techniques they can use to present their products to their best effect.
Conference director Lisa Ploude says this conference will help retailers develop their relationships with their customers. “Digital merchandising is designed for retailers who want to connect with the customer online to win new business, with a focus on converting customers and boosting online sales. Find out about the latest tools and strategies to create new websites and display products in a way that is accessible and attractive to online shoppers.
Joël Palix, chief executive of Feelunique, opens the conference with a keynote focusing on effective ways of helping customers to finding the product they’re looking for. Product discovery – the key to creating a seamless and visually stunning experience to achieve winning results! is at 10.35am.
Kim Ludlow, managing director UK of mySupermarket, then takes to the stage with a consideration of how retailers can best manage their merchandising across different channels. Omnichannel merchandising for better customer experiences is at 11.10am.
Imran Younis, global head of UX at Laterooms.com, will highlight the need-to-knows about design and usability across mobile and desktop, in his analysis of how retailers are rethinking their strategies for packaging and showcasing in the drive to delight the consumer anytime, any place, anywhere. Design and usability – what’s all the fuss about? is at 11.45am.
At 1pm, a panel discussion will focus on approaches to peak trading, from what merchandisers learned from Black Friday 2015 that will be relevant in 2016, and how professionals in this area can adapt their work to match possible fluctuations in buying behaviour. Louise Baker, head of inventory management at Sally Beauty UK & Ireland, is a member of the panel, Seasonality, sales and Black Friday – surviving and thriving retail peaks and troughs. A session from the track sponsor, SLI Systems, follows at 1.45pm.
Sarah McVittie, co-founder of Dressipi then closes the conference with a look ahead to upcoming trends and developments. What will online merchandising look like in the future – creating inspirational shopping experiences! is at 3.20pm.
The Digital Merchandising conference will take place on April 27 2016 at IRX 2016, at Birmingham’s NEC. Find out more about the conference here, and more about IRX 2016 here. Register to visit the show for free here.