Consumer demand for a more personalised and engaging experience is putting a continuous strain on retailers’ marketing strategies. Retailers are having to invest in data-mining technologies and partner with third parties to keep up with the growing demand.
This guide is designed for all retailers looking for latest solutions and dependable partners to help communicate better and smarter with their audiences.
Download the guide to discover:
- An overview of current marketing and communications trends
- Future developments and what you should be looking out for
- Ten issues to consider
- What you need to ask when evaluating your marketing automation platform
- Spotlight Interview with Brandon Wilkins, General Manager Europe from Oracle + Bronto
- Profiles and contact information of specialist marketing product and service suppliers