In recent weeks there’s been something of a question mark over how much of an event Black Friday really is in the UK. Many have argued that this is a transatlantic import and a tradition that Britons would ignore. But now that it’s dawned it’s clear that it certainly is ‘a thing’, to the extent that websites are buckling under the weight of demand, while at some stores the infrastructure is struggling to cope with customers’ wish to buy – at a discount.
In today’s InternetRetailing newsletter, we report how shoppers are responding to Black Friday, while we also bring together the key points of in our Black Friday and Cyber Monday round-up. We also report on ONS figures that suggest 37% of retailers sold online in 2013, on strong online growth for Thomas Cook and Fortnum & Mason, and on Amazon’s move to extend its pick-up locations.
Today’s guest comment comes from Nick Pinson, of iWeb Solutions, who advises on ways of raising the ecommerce game this Christmas.
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