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Ivan Mazour

Ivan Mazour

Recent Articles

GUEST COMMENT Survival of the fittest: the evolution of customer experience post-Covid

GUEST COMMENT Survival of the fittest: the evolution of customer experience post-Covid

Ivan Mazour of Ometria considers how customer experience must change after Covid
GUEST COMMENT What ecommerce marketing tasks can we trust machines with?

GUEST COMMENT What ecommerce marketing tasks can we trust machines with?

Marketers, you might be starting to get a bit fed up of seeing the acronym “AI” in the headlines of your go-to industry publications.
GUEST ANALYSIS How to unlock the true value of Black Friday shoppers

GUEST ANALYSIS How to unlock the true value of Black Friday shoppers

For consumers and retailers alike, it’s tempting to view the Black Friday weekend as one of ‘quick wins’, whether that’s bagging yourself a great bargain, or channelling the enormous hype around the event to your brand’s advantage for a big pre-Christmas spike in revenue.

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