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JD Sports consolidates brands into single delivery network


JD Sports is consolidating the distribution of several of its key brands through a new integrated hub in Middlewich, Cheshire.
Provided by XPO Logistics, the new 353,000 square foot centre will consolidate the distribution of stock for the GO Outdoors brand with other JD Sports brands such as Black, Millets and Ultimate Outdoors. This will include both ecommerce orders and deliveries to stores, as well as click and collect; JD Sports offers free click and collect on orders over £30.

The new site will consolidate three existing warehouses in Rochdale, West Hallam and Swadlincote.

The solution includes real-time tracking and reporting services.

Lee Bagnall, CEO of the Outdoor Division at JD Sports, said: “XPO’s integration of the warehousing, transport and e-commerce supply chain operations for our outdoor brands will generate new efficiencies and position us for continued growth. We look forward to a long collaboration with XPO in the UK.”

Gavin Williams, MD for supply chain at UK and Ireland, XPO Logistics, said: “Our team is excited to provide JD Sports with a transformative distribution structure to support their expansion.

“This partnership reflects the value of the investments we have made in developing dynamic, multichannel solutions for our retail and e-commerce customers.”

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