JD Williams, part of the N Brown group, has chosen Teradata to deliver an Integrated Web Intelligence system featuring Speed-Trap technology that captures real-time data on individual online visitors and customers, based on detailed analysis of their current and historic interaction behaviour.
“Continuous, massive streams of fresh web data will be routed into the Teradata Active Enterprise Data Warehouse, where it will be integrated with existing customer profiles, and the combined intelligence will be used in near-real time for relevant, timely customer communications,” says Teradata.
JD Williams tested the software extensively during a four-week evaluation period prior to purchasing the solution.
“This is an exciting new approach to data warehouse-driven business agility, enhancing our pool of customer intelligence with detailed click stream data — a solution which has proven its value in a recent proof-of-concept,” said Neil McGowan, chief information officer at JD Williams. “This innovative system comes at a perfect moment for us. Orders from the internet are starting to exceed telephone orders for the first time in the company’s history.”
JD Williams has a pre-existing Teradata data warehouse system and already uses the Teradata Customer Relationship Management (CRM) application portfolio. The implementation of the new system includes a data warehouse platform upgrade and Teradata professional services as well as extended use of Teradata CRM. The new system will enable customer dialogues to be established.
“The routing of web data into the Teradata database for integration with other customer information will result in a significant marketing advantage for companies competing amid intense economic pressures,”says Chris Armitage, area vice president for Teradata United Kingdom. “JD Williams is using its extreme customer focus as a change catalyst by introducing true multi-channel conversations into its CRM programme, covering millions of customers.”
