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Jochen Moll

Jochen Moll

Recent Articles

GUEST COMMENT Understanding the typical B2B buyer – why ‘rogue is the new vogue’

GUEST COMMENT Understanding the typical B2B buyer – why ‘rogue is the new vogue’

The new business to business (B2B) buyer is not the procurement department of the past – it is multiple end-user buyers, from different departments, all of whom have very distinct user-experience expectations.

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