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Joe Farrell

Joe Farrell


Recent Articles

GUEST COMMENT The rise of the pop-up: why temporary distribution operations are becoming a permanent fixture

GUEST COMMENT The rise of the pop-up: why temporary distribution operations are becoming a permanent fixture

It is safe to say the pop-up phenomenon is changing the retail landscape as we know it – and there is no sign of this slowing down. Joe Farrell investigates
GUEST COMMENT Beyond the ‘Buy Now’ button: how brands can prepare for social commerce success

GUEST COMMENT Beyond the ‘Buy Now’ button: how brands can prepare for social commerce success

According to research by SmartInsights the average web user spends approximately two hours and fifteen minutes on social media each day – so it’s no wonder that emerging retailers are turning to these platforms as a means of reaching their audiences

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