Some online retailers are adopting physical retail infrastructure in the hope of providing customers with an immersive shopping experience that simply cannot be replicated online. Clearly, this is not the death of the high street, but rather, the end of the high street as we know it
According to research by SmartInsights the average web user spends approximately two hours and fifteen minutes on social media each day – so it’s no wonder that emerging retailers are turning to these platforms as a means of reaching their audiences
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