It has been some years since online fashion retail really took off, enabled by better content and, crucially, better returns policies. Joe Tarragano, Director, Transform examines the sector’s position today. Innovation in fashion retail online continues aplenty and best practice remains ever evolving. For some, such as Boden which has no mobile offering, this means that their once-leading offerings have started to fall behind. Shop Direct has seen it
House of Fraser – Retail Strategy score 25/25There may have been a time when we questioned the relevance of a chain of department stores like House of Fraser in a market where Amazon and ASOS were the darlings of online retailing. But with its expertise in premium fashion, customers continue to enjoy the curated experience of this 165 year old retailer. In its physical spaces House of Fraser exploits an understanding of the shopping habits of the modern customer enriched with its loya
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