Much has been made of the challenges brands experience in navigating the trend-driven culture of millennials. Everyone wants to understand their agile way of interacting with brands and products in an omnichannel environment. Finding out in the process where they shop, why and what really makes them yawn or smile.
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.