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John Heald

John Heald


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GUEST COMMENT In pursuit of the geeky greys

GUEST COMMENT In pursuit of the geeky greys

Much has been made of the challenges brands experience in navigating the trend-driven culture of millennials. Everyone wants to understand their agile way of interacting with brands and products in an omnichannel environment. Finding out in the process where they shop, why and what really makes them yawn or smile.

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