If you’re an ecommerce business, you are no doubt already palpably aware of the growing interest in voice search. With the number of voice assistant enabled devices in 2018 exploding to more than 30,000 different products in consumer electronics, not a day seems to go by without a new statistic highlighting the opportunities it presents – with the most quoted so far being Comscore’s prediction that by 2020, voice searches will make up at least 50%of total web searches.
It’s been over 20 years since Google launched us all on a journey that transformed the availability of information, but their guiding principles still remain the same: a laser-sharp focus on the user experience, offering us the most useful information, while being relevant to our needs. These three components have been central when it comes to motivating consumers to start their research for products & services on Google, and brands have taken note by trying to drive qualified traffic to their
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.