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Internet Retailing
RetailX Brand Index 2019

RetailX Brand Index 2019

Jonathan Wright

Jonathan Wright

Jonathan Wright

Address
United Kingdom
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Recent Articles

Case Study: Nespresso: Capturing the coffee cup

Case Study: Nespresso: Capturing the coffee cup

Nespresso’s successful membership model builds brand loyalty, ensures repeat sales and encourages advocacy.
Case Study: New Look: Back from the brink

Case Study: New Look: Back from the brink

New Look’s turnaround plans focus on building brand equity and enhanced product range rather than extending its physical presence
Mobile & Cross-channel: Mobile challenges

Mobile & Cross-channel: Mobile challenges

A lack of real-world stores limits the cross-channel options for some leading brands, while mobile continues to grow in importance.
Brand Engagement: Responding to changing consumers

Brand Engagement: Responding to changing consumers

Approaches to Brand Engagement vary significantly between geographies and product sectors.

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