The RetailX Top250 Brand Index (RXBX) Report is now in its third year. Based on research conducted for the InternetRetailing Europe Top500, it focuses in on both Europe’s retail brands and consumer brands selling directly to the public.
Consumers have more options than ever and unashamedly expect ‘added-value’ as standard. The ‘last mile’ of the customer journey does not escape this expectation and has an undeniably increasing influence on a consumer’s entire purchase decision. Trailblazers such as Amazon have heightened expectations and customers are demanding more and discounting those retailers who cannot directly meet their needs.
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