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Kees de Vos

Kees de Vos

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GUEST COMMENT Engaging the Millennials generation, online consumers of the future

GUEST COMMENT Engaging the Millennials generation, online consumers of the future

Internet retailers must always have an eye on their future customer; who are they and how will their online shopping habits differ? What do retailers need to do to attract, retain and motivate them? According to the recent MetaPack Delivering Consumer Choice: 2015 State of eCommerce Delivery research, millennials are the core consumer of the future and having grown up in a world of technology-enabled convenience they have very high expectations.

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