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Kevin Chamberlain

Kevin Chamberlain


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GUEST COMMENT Are brands missing a trick not incentivising independent retailers?

GUEST COMMENT Are brands missing a trick not incentivising independent retailers?

B2B retail engagement programmes are big incentive drivers that big manufacturing brands use to help retailers sell their stock. These incentive schemes are often linked with leading supermarkets and the department store giants of the retail world. But, are brands missing a trick not focussing these incentive schemes on independent retailers too?

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