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Knock-on effects of Black Friday as winter sales start and retailers discount?

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In today’s Internet Retailing newsletter, we report on how the winter sales are already launching online. It seems that while Black Friday broke all records for UK online sales, tempting shoppers to buy over the internet instead of in store, according to BRC figures that we also cover today, shoppers may have spent all their cash and retailers must now discount to tempt further spending.

Will this pattern of spending have an impact on retailers’ strategies for next year? It seems the discount is here to stay but traders must consider how cutting prices works for them in an environment where shoppers have finite amounts of money to spend.

Today we also report on IRUK Top500 retailers Carpetright, with an update on its multichannel strategy, and Amazon, as it seems set to extend its logistics service. We also report on how online flower business Bloom & Wild is putting control of deliveries into its customers’ hands.

Today’s guest comment, from David Grimes of My Parcel Delivery, looks at the future for international delivery.

Event presentations and interviews

In today’s newsletter we’re featuring an interview with Christine Bardwell of Oracle at Internet Retailing Conference 2015. You can also catch up with presentations and other interviews from IRC 2015 on the event website now.

Our webinars

Our next webinar is on January 19, when Grant Coleman of Zmags and Ketan Shah of Lyons Consulting Group will join us for a session on creating shoppable content. The two will discuss how retailers can best approach creating an immersive and personalised customer experience that keeps shoppers’ attention. How to create the shoppable experience that customers crave is at 3pm on January 19. Find out more and register for the free event here.

Click to visit the Internet Retailing webinars page to catch up on any that you may have missed, while you can also view them on our IRTV channel.

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