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La Redoute moves into the US market

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La Redoute is moving into the US market.

The French fashion and home products retailer, which trades in the UK through, is selling into the American market through Amazon and eBay, using ChannelAdvisor’s Marketplaces.

The step means La Redoute can sell in the US without the need for a new presence or sales infrastructure. It will fulfil orders from France.

“International expansion is a top priority for many retailers as it offers a great way to reap the rewards of new markets,” said Karl Hoquante, director of international development at La Redoute. “It presents La Redoute with an opportunity to reach new audiences easily, using ChannelAdvisor to become more flexible in our cross-border operations, while maintaining a strong presence in France and internationally.”

Zoe Ripley, marketing director, EMEA at ChannelAdvisor, said: “La Redoute’s expansion to the US demonstrates how ecommerce is removing the traditional barriers to cross-border trade, taking away the complexity of geographical boundaries, time zones and channels while opening up lucrative markets.”

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