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Land Securities reports shopping centre innovation in response to the changing way customers buy

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Shopping centre developer Land Securities Group says it’s innovated in response to the changing way that customers buy.

Reporting half-year figures today, the company pointed to the launch of click and collect services and beacon technology in its shopping centres.

It has introduced Collect+ to Trinity Leeds and St David’s in Cardiff, while partnering with Ocado to launch its first click and collect point in the UK at the Galleria, Hatfield, earlier this year. Land Securities has also trialled beacon technology at its Leeds and Cardiff shopping centres – enabling customers to receive targeted retail offers according to the location of their smartphones when they visit the centres.

The developer said footfall in its shopping centres was up by 0.6%, ahead of national benchmark figures that show which footfall down by 0.8%.

“In retail we have continued to reshape the portfolio, acting decisively in response to rapid changes in consumer behaviour, with over £1.4bn of transactions since 1 April,” said Robert Noel, chief executive of Land Securities Group. “Our focus is on assets that offer dominance, experience and convenience.”

The update came as Land Securities, which also manages London office space including the ZigZag Building and has recently acquired a 30% stake in Bluewater Shopping Centre, reported pre-tax profits of £1.03bn, up from £397.9m at the same time last year in the six months to September 30.

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