LateRooms.com consolidates affiliate links

Online accommodation company LateRooms.com has moved all its UK performance marketing activity to affiliate network buy.at.

LateRooms has operated through buy.at, part of the Digital Window group, since 2005 but has now decided to use the site exclusively for its affiliate links. The site says that LateRooms.com affiliate links have an average order value of £130 and an average conversion rate of 5%, providing potential for future growth through the channel.

Leanne Caines, key affiliate manager for LateRooms.com said: “We are consistently impressed with the level of dedication from the buy.at team on the LateRooms.com programme. They have gained an in-depth understanding of our product offering and the core values of the brand.

Moving forward, the consolidation will allow for greater breadth of promotional activity while taking advantage of stronger publisher partnerships and incentives.”

Roz Fenwick, head of account management for buy.at, said: “The buy.at team has enjoyed a longstanding and fruitful relationship with LateRooms.com, and has been dedicated to growing the programme over the last six years.

“We are excited about the further opportunities the consolidation will allow, and look forward to working with LateRooms.com on global strategic campaigns as both businesses continue to expand.”