As US analyst firms Heavy Reading bullishly predicts that the mobile payment market is poised to hit $1trillion by 2015, US POS specialist Revel Systems revealing this week that it is to fully integrate PayPal mobile payment capabilities into its POS kit.
Revel’s integration with PayPal is part of a new wave in the evolution of the POS industry where a mobile commerce offering is directly integrated with a major POS platform for quick and easy mobile ordering and payments. PayPal¹s mobile app available for iOS and Android is now directly connected with Revel Systems, allowing users to order ahead at any establishment using Revel¹s iPad POS solution.
“The Revel Systems and PayPal relationship will be very impactful for the point-of-sale industry as a whole,” explains Lisa Falzone, CEO of Revel Systems. PayPal is leading the trend of digital secure payments on the consumer level, and Revel is leading the way for the next generation of mPOS, creating a collaboration that is set to deliver a new experience to customers. For years people have been using PayPal to shop online, and the integration with Revel now brings the same convenience and security to brick and mortar retail and food establishments allowing consumers to pay on the go.²
Revel¹s POS system integration with PayPal will deliver three main benefits to consumers, says the POS company. Firstly, it will enhance mobile discovery since it will use the PayPal app’s mobile directory of nearby vendors who accept PayPal. This helps encourage more retail foot-traffic for local businesses and provides incentives to get new customers to walk through the door.
Secondly, through the PayPal app, customers have the convenience to place an order in advance to cut down on wait times, allowing today¹s on-the-go customers the convenience of planning their meals or shopping beforehand.
Thirdly, the same trusted security features that PayPal has become known for is included in the direct integration with Revel for brick-and-mortar shopping. Revel is fully PCI compliant, ensuring the security and integrity of transaction and identifiable personal information.
“The face of retail is changing, and with the help of Revel Systems, we are able to offer the latest mobile payment and POS technologies to our customers,” says Michael Lappert, Owner at Lappert¹s Ice Cream. “Through Revel¹s collaboration with PayPal, we are able to expand payment, allowing us to service more customers, drive sales and manage our inventory, all through a consolidated end-to-end system. I couldn¹t be more pleased with the results.”
“PayPal is constantly executing on delivering next-generation experiences to merchants and consumers alike, working in collaboration with leading innovators like Revel. I’m happy to welcome them to our list of trusted providers,” adds Brad Brodigan, Vice President and General Manager SMB Retail at PayPal. “The ability to order ahead at restaurants is a great value add for merchants and consumers alike.”