As the shopping experience becomes increasingly based on convenience, customers are becoming used to the ease of same-day home delivery and one-click purchases. However, it’s not all over for high street stores, as customers still value the physical experience of shopping such as viewing items in person and discussing options with experts on the shop floor.
These days, customers are accustomed to the rapid digitisation and omnichannel experience of shopping. With the online experience existing alongside the in-store experience, customers can research the products they want online before they even step foot inside a store. Lee Jones explains
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