Dubbed a “step change for data protection” the General Data Protection Regulation (GDPR) has now been in force for more than a year. Lindsay McEwan, VP and managing director EMEA, Tealium asks how it has changed how consumers see data sharing and privacy
Customer experience is the new differentiator, with over 80% of marketers expecting to be competing mostly or completely on the basis of customer experience by 2020, and almost a fifth naming it as their most exciting opportunity this year.
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