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Lingerie giant Hunkemöller hopes to double sales through inventory allocation tool

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Lingerie brand Hunkemöller is hoping to double sales over five years and break down barriers between different channels with a new inventory allocation tool.

The brand has introduced solutions from Columbus Consulting which will allow it to ensure availability of stock in the right stores. Around 30% of its products need to be in stock at all times.

The solution helps Hunkemöller to tailor assortments to particular countries and process SKU-level data, ensuring products are where they are most in demand. The retailer can adjust stock levels per store at the product and attribute level and can automate many processes.

In the future the partnership will expand to using data to improve forecasting for purchasing.

Hunkemöller has 920 stores across 20 countries and aims to grow to 1300.

Nick Bailey, global merchandising, planning and distribution director, Hunkemöller, said: “By working with Columbus Consulting, we were able to identify and implement an allocation and replenishment partner technology to further improve our omnichannel capabilities.

“The expertise of the Columbus Consulting team is unmatched – any software delivery has bumps along the way, but the team helped us to make timely and informed decisions to keep the project moving. The partnership throughout this process has been hugely beneficial.”

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