"Your domain is a powerful marketing tool which you must make the most of. Using an intuitive and easy to remember domain such as .shop helps you to turn your web address into a valuable piece of real estate that promotes your business and wins customers.”
Overcoming the challenges that have hampered adoption.
Case studies from French retail giant Auchan, direct-to-consumer car care brand Autoglym, Nordic sports supplier Active Brands and parental support network Mumsnet.
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