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Internet Retailing
Liz Morrell

Miss Liz Morrell

Internet Retailing research editor

Address
United Kingdom
Interests

Recent Articles

How you can be a long-term marketer in a short-term performance world

How you can be a long-term marketer in a short-term performance world

The choice of marketing channels available to the modern marketer is overwhelming from behavioral retargeting to influencer marketing.
The Many Paths to Perfection - Customer Data and Real-time Retailing

The Many Paths to Perfection - Customer Data and Real-time Retailing

Pragmatic approaches to turning customer data into commercial interaction
Protecting personal data while enhancing customer engagement

Protecting personal data while enhancing customer engagement

We look at how retailers and brands need to carefully manage personal identifiable information while also delivering the frictionless loyalty programme experience their customers expect.
Why all customers are influencers

Why all customers are influencers

We explore in greater depth the current state of digital marketing and examine the power of referral marketing for conveying a message that the customer truly believes.
Air traffic control in carrier management

Air traffic control in carrier management

How in-flight parcel shipping systems deliver on your customer promises while increasing financial and operational control

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