Miss Liz Morrell

"Your domain is a powerful marketing tool which you must make the most of. Using an intuitive and easy to remember domain such as .shop helps you to turn your web address into a valuable piece of real estate that promotes your business and wins customers.”

Customer loyalty is more important than ever before. But in order to build and maintain loyalty, customers must trust their shared data is secure.

Overcoming the challenges that have hampered adoption. Case studies from French retail giant Auchan, direct-to-consumer car care brand Autoglym, Nordic sports supplier Active Brands and parental support network Mumsnet.

The choice of marketing channels available to the modern marketer is overwhelming from behavioral retargeting to influencer marketing.

Pragmatic approaches to turning customer data into commercial interaction