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Internet Retailing
Liz Morrell

Miss Liz Morrell

Internet Retailing research editor

Address
United Kingdom
Interests

Recent Articles

Company spotlight – GMO Registry

Company spotlight – GMO Registry

"Your domain is a powerful marketing tool which you must make the most of. Using an intuitive and easy to remember domain such as .shop helps you to turn your web address into a valuable piece of real estate that promotes your business and wins customers.”
Protecting Personal Data While Enhancing Customer Engagement - Webinar with Akamai

Protecting Personal Data While Enhancing Customer Engagement - Webinar with Akamai

Customer loyalty is more important than ever before. But in order to build and maintain loyalty, customers must trust their shared data is secure.
Delivering on the promise of next-generation and real-time personalisation

Delivering on the promise of next-generation and real-time personalisation

Overcoming the challenges that have hampered adoption. Case studies from French retail giant Auchan, direct-to-consumer car care brand Autoglym, Nordic sports supplier Active Brands and parental support network Mumsnet.
How you can be a long-term marketer in a short-term performance world

How you can be a long-term marketer in a short-term performance world

The choice of marketing channels available to the modern marketer is overwhelming from behavioral retargeting to influencer marketing.
The Many Paths to Perfection - Customer Data and Real-time Retailing

The Many Paths to Perfection - Customer Data and Real-time Retailing

Pragmatic approaches to turning customer data into commercial interaction

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