Online retailer Prezzybox has opened its first bricks and mortar store - at a motorway service station.
Customers can now visit the retailer, which first launched online in 2000, on the southbound side of the Strensham services on the M5 in Worcestershire, which is operated by Roadchef. Prezzybox says the location gives the millions of visitors who call into Strensham services each year a convenient place to buy their presents. More shops are likely to follow if this one is a success.
Zak Edwards, managing director of Prezzybox, says the niche location gives it a position that he believes will be shielded from high street woes.
“We have bucked the trend in terms of starting off online and opening our first store many years later,” he said. “The struggling high street is a topic that cannot be ignored, but we’re hoping that our chosen location within Roadchef’s Strensham services will ensure a continuous, heavy footfall of potential customers that can benefit from our product range. We really hope this is the first of many and we hope to prove that bricks and mortar still has a place for ecommerce retailers across the country. We hope everyone loves our incredible range and we can wait start our new chapter, creating moments of happiness for both our customers and their loved ones.”
The shop opened last week and features a range of the Prezzybox team’s favourite products. Edwards said: "We’re excited to be embarking on the next step of the Prezzybox journey with the awesome team at Roadchef. The first Prezzybox store will offer customers an exciting and immersive shopping experience, with a range of our favourite gifts ready to delight visitors!”
Roadchef chief executive Mark Fox said: “We are thrilled that Prezzybox has chosen Roadchef as the partner to introduce their brand not only to the motorway network, but to host its first ever physical store!”
Image courtesy of Prezzybox