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Lofty multichannel ambitions at High and Mighty

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High and Mighty , the menswear retailer that specialises in clothing and shoes for big and tall men, has relaunched its website to bolster multichannel sales. The aim is to give the brand a more premium feel and to provide customers with better usability. The company has set out a strategic plan to double its online sales over the next year. now has an uncluttered home page featuring lifestyle images, from which customers can click through to Spring/Summer ranges. There is zoom functionality on the products displayed and search has been simplified.

High and Mighty has recruited England Rugby World Cup winner, Ben Cohen MBE to endorse the brand on the web site, providing some editorial content around the product. “At 6’3″ and with a 46″ chest Ben understands the difficulties you have in getting clothes to fit, but he knows he can rely on High and Mighty,” says the current editorial.

High and Mighty managing director Gill Politis said the new website more closely reflects the quality of product and customer service ethos of the store portfolio, which consists of 17 stores. The retailer, which is a trading division of JD Williams & Company, also sells through catalogues, so is truly multichannel.

High & Mighty claims to be the market leader in UK for big and tall clothing for men “delivering fashion that fits for men of above average stature”.

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