Retailtainment, experiences, personal styling and curated subscription services are all on the rise online but how are retailers balancing experiences with sales? Emma Herrod investigates.
The InternetRetailing team previews April’s InternetRetailing Expo which includes more than 100 speakers, 300 exhibitors and last year attracted more than 5,000 visitors.
Annabel Jack, Chief Commercial Officer, Made.com, spoke to Emma Herrod about how the company is connecting with millennials online and through its expanded showroom.