Stephanie Heasman, director of customer success, Feefo examines the growth of the subscription model and how Lifebox Food uses reviews to gain insight into its personalised products.
Paul Skeldon, mobile editor, InternetRetailing, examines how the ease of m-commerce is leading to issues around serial returners, sustainability and consumer debt – and how to make it right.
As social media becomes social commerce, new approaches are required for this front-line customer engagement. Ian Jindal considers a changing perspective on social, from sales focus to customer focus.