Announcing the end of the Littlewoods catalogue, Shop Direct has called time on an eighty-year history while fully opening the door to 1:1 digital personalisation. Emma Herrod speaks to the company’s Deputy CEO, Gareth Jones, about the changes. Shop Direct has grown out of the catalogue businesses of the Littlewoods and GUS groups, which offered credit facilities that enabled shoppers to buy items and pay off a set amount each week. From 15 contact centres, 17 bra