In our November edition, we focus on all things mobile, whether it is retailers using social apps such as Snapchat and Instagram to drive traffic to their sites or improving their mobile websites to achieve brand consistency across all channels. The discussion comes ahead of a holiday period which is expected to see consumers spending an unprecedented amount over mobile. The platform is not only a key shopping channel in itself but is being used widely to reduce friction in-store and solidify the post purchase relationship with customers.
Inside this issue you will find:
● Schuh’s Director of Ecommerce tells InternetRetailing how the shoe seller is finding a perfect fit with analytics, mobile and online customer chat
● How John Lewis is looking for differentiation by reinventing its physical store in Oxford and ASOS’s plans to double its turnover to £4 billion
● How Ikea is using Apple’s ARKit to allow customers to model products in their homes using augmented reality
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