The expectation, increasingly, is that Internet access can be slipped into a pocket or bag and used on the move. Consumers are already checking train times, updating their social networking pages, looking up the location of shops and bidding on eBay items from their phone.
So do you have your mobile strategy sorted? No? Join the crowd. For while consumers are using their mobiles for a variety of different tasks, many retailers are still trying to work out how to react to this changing landscape.