InternetRetailing Magazine – January 2014, Volume 8, Issue 2

Penelope Ody takes a look in store at how technology and digital are coming together to make pricing, promotions and product data updatable in real-time, while Mike Harrison of Virtualstock explains the system requirements to allow instant order amendments at any point in the product journey. The software and gaming industries have had to learn quickly how to satisfy customers’ need for instant gratifi cation. Digital River shares some of those learnings and explains how other retail sectors can benefit too. Meanwhile, Paul Skeldon investigates how mobile is answering shoppers’ call for a rapid, seamless and hassle-free experience in store.

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