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M&S, John Lewis, Burberry: reporting from the front line of the multichannel industry

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It’s been a busy week in the ecommerce and multichannel industry and in today’s InternetRetailing newsletter we cover the latest news from IRUK500 Elite retailers M&S and John Lewis, as well as household names from Game and Burberry to Domino’s Pizza. We report as John Lewis gives us its annual lowdown on how its shoppers buy, while M&S takes a new approach to loyalty in its new Sparks members club, while leading retailers from M&S, Shop Direct and spoke in the keynote session at IRC 2015. Burberry shows how digital innovation is helping it to stay ahead online, while Game maps out its strategy for omnichannel retailing and mobile continues to rule for Domino’s Pizza, and N Brown Group brings us up to date with its transformation from catalogue to digital retailer.

Today’s guest comment, from Alex Sbardella of Red Ant, gives us the lowdown on 10 questions that retailers should be able to answer when their customers ask them in-store.

Our webinars

In our next webinar, we’re joined by etailer Björn Borg as well as Bronto and Vaimo for an in-depth conversation on how to use data to best target your customers and keep them coming back. Björn Borg Unleashes the Power of Data to Engage Customers will be at 1pm on November 10. Visit the Bronto webinar page to find out more, and to register for the free webinar.

Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.

The Internet Retailing Conference

The tenth annual Internet Retailing Conference, will be held in the Novotel Hammersmith, London, hotel on October 14. Patrick Bousquet-Chavanne, member of the board and executive director – marketing & International at Marks and Spencer will be a keynote speaker. Also joining the line up are David Lindsay, senior vice president – technology at and Aaron Chatterley, founder of Feelunique. Find out more about the line-up and about details including how to buy tickets on the Internet Retailing Conference website.

Our research reports

Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.

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