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Manu Mathew

Manu Mathew


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GUEST COMMENT Building the bridge between online and offline

GUEST COMMENT Building the bridge between online and offline

Today’s retailers have the power to connect and interact with consumers wherever they are via a range of channels, both online and offline. The rise of digital has transformed the retail landscape, with 83% of adults now owning a connected device to browse the internet, send email, interact on social media, and shop for products online.

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