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IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

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Golfers can order a new putter right from the green with Golfsmith app

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A major challenge for some golfers is remembering when to replenish their golf supplies and restock their golf bag. A new iPhone/iPod Touch application now puts the power of the US’s largest golf retailer in the hands of all golfers to instantly purchase golf supplies and equipment, anytime and anywhere – even right from the 18th hole.

Golfsmith, America’s largest golf retailer, has launched a customized mobile iPhone/iPod Touch shopping experience for consumers through mobile commerce leader Digby. The new mobile app complements the mobile web platform that Golfsmith launched earlier this year and will provide Golfsmith customers with a new seamless mobile shopping experience making research, purchases and access to promotions much easier.

Through this new iPhone/iPod Touch app, Golfsmith is offering rich and unique features including a live “Promotions” board and “Play Video” product demonstrations by Golfsmith product experts. 



“As we continue to innovate, our new mobile web and iPhone/iPod Touch app offering provides our customers with the most innovative and seamless purchasing experiences,” says Marty Hanaka, Chairman and CEO. “We’re making shopping for golf and tennis equipment easier than ever before right from your phone with rich product imagery, videos and special offers from Golfsmith.”



In addition, customers can also purchase gift cards, create wish lists, obtain product reviews and find a Golfsmith store nearby. The live “Promotions” board that is uniquely positioned at the top of the home page will feature special limited-time-only offers and exclusive product deals.



“As the smartphone industry continues to expand rapidly, Golfsmith is uniquely positioned to provide their customers with the industry’s best mobile customer engagement experience,” adds Dave Sikora, President and CEO of Digby. “Through the power of the Digby Mobile Commerce Platform, we have enabled Golfsmith’s mobile-optimized website and iPhone/iPod Touch rich app, helping them to take a strategic approach to the mobile channel.”



To see the Golfsmith app in action, click here


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