Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Marketing

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Middle East will be hotspot for My-Wardrobe

Linked InTwitterFacebookeCard
Affordable luxury fashion etailer My-Wardrobe is pushing ahead with its international growth strategy, aiming to at least double sales in the Middle East in the next year. Both ex-pats and local customers in are flocking to the site, according to marketing director Rob Moss, attracted by high profile brands such as Burberry, D&G, Acne and Vivienne Westwood.

My-wardrobe’s marketing programme in the region will focus on media partnerships with the Middle East editions of fashion titles including Esquire, Grazia and Harpers Bazaar, as well as building its email database and optimising search.

At present international accounts for 20% of My-wardrobe’s sales, with customer groups growing in Canada, Australia and across Europe. The company has said international will grow to 35% by 2015. The Middle East represents less than 1% of overall sales, and My-Wardrobe wants to grow this to between 3% and 5% in the next year.

Last year, the five-year old business received a $9m investment from Balderton Capital, one of Europe’s biggest venture capital firms, the first private equity funding for the business.

Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter