Online luxury fashion retailer Net-a-porter.com has published the first edition of its eponymous magazine app for the iPad, which will let users shop direct from the pages of the magazine, watch video content of its clothes ‘in action’ on the runway and read interviews with leading designers. The app will also let users view high quality images of items, share product suggestions with family and friends and feedback about their shopping experience
Available for free from Apple's App Store, the app lifts content from the company’s paper-based magazine and delivers it to as many as 3 million iPad owners in what the company sees as “a truly unique and inspiring way to shop the latest fashion”.
Ian Tansley, Net-a-porter.com’s VP of Ecommerce says: “We are using the latest web technologies – HTML5, CSS3 and Webkit – to deliver rich animation and touch-enabled content. Tablet technology allows us to deliver one step further on Natalie Massenet's original idea for Net-a-porter.com – to create an interactive magazine to shop from.
“We have great ambitions for the Net-a-porter.com magazine app and recognize that tablet digital publishing is in its infancy and is an evolving landscape, which is why this is just our first edition,” he continues. “We have integrated user feedback opportunities within the app and are keen to work with our loyal customers around the world to shape this product into something they find compelling, inspiring and useful."
Those of you lucky enough to have an iPad can download the Net-a-porter.com magazine app here