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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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SalesGossip app aims to turn digital browsing into high street shopping

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A new app is aiming to become the first online and mobile service that aggregates all the fashion and beauty promotions online and on the high street, with the aim of driving digital shoppers into shops.


SalesGossip’s launch of the iOS mobile appis in direct response to the needs of its current membership of over half a million shoppers. With 58% of traffic regularly coming from mobile devices, 38% from mobile phones and 20% from tablets, SalesGossip knew the next logical step was to give the public what they wanted; a much richer shopping experience on their mobiles.

The vast majority of fashion shopping still happens on the high street, but shoppers browse online or on their mobile before shopping in-store. This makes it the perfect time for a mobile app to help bridge the physical and digital shopping divide and help shoppers save in the process. And SalesGossip has gone a step further with its tinder-style swiping feature so users can play fashion-tinder to choose their favourite stores and get a more customised experience on the mobile app.

Elizabetta Camilleri, Co-founder and CEO of SalesGossip explains: “Our SalesGossip mobile app allows us to connect the physical and digital shopping experience. Retailers are looking at ways to optimise their multi-channel marketing campaigns, track online traffic, in-store footfall and ultimately drive sales. Our SalesGossip mobile app is a one-stop-shop tool for exactly that. With the app now live, we’re able to offer retailers the ability to understand shopper-preferences and behaviour in-store in addition to across email, web and mobile channels so they can run highly targeted campaigns. This is intelligent marketing; it’s what retailers are looking for and it’s why the mobile app was the natural next step for us.”

Emilio Sanz, Co-founder and CTO of SalesGossip adds: “Personalisation is key for us, our shoppers and our retailer partners. Shoppers don’t care about big data, they care about receiving information and offers they’re genuinely interested in; everything else is spam. SalesGossip’s highly scalable technical platform developed in-house, includes a custom-made personalisation engine to ensure our shoppers are alerted to what they’re interested in; it also allows us to help them discover what they didn’t know they wanted through our data analysis algorithms. This bespoke, personalised approach is core to our technology just as developing the mobile app is core to our vision and strategy.”

How it works

With the app, shoppers can:

• Find sales by brand

Type in a brand you like, we’ll tell you if there’s a promotion on. If there isn’t, the app will suggest another retailer carrying that brand, or other promotions from different brands we think you’ll like. You can also add those brands to your watchlist so you’ll get alerted for their next promotions.

• Find sales by location and get directions

Tell the app where you are, et voila, a list of sales appear alongside the distance you are from each of them. Once you’ve found the sale you’re looking for, the app will give you directions straight to it either by foot or by car. It will even estimate how long it will take you to get there. When you arrive, you can check-in to the store to access exclusive promotions.

• Play fashion-tinder

Just like the original, the SalesGossip mobile app lets you swipe to see more of what you like and less of what you don’t. Harsh, maybe, but personalisation is what SalesGossip is all about. Swipe left to like, right to dislike, and up if you don’t care; the brands and promotions you see in future will be tailored to your preferences.
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