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IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

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Santa ready to wish a personally ‘App-y Christmas’ via mobile

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Santa Claus continues to embrace mobile technology with an app that allows him to deliver a personalised message – and the all important ‘who’s been good and who hasn’t’ this year message – via smartphone.

Personal North Pole (PNP) launched in 2012 has become the leading Santa app with more than 125 million videos viewed worldwide and is becoming something a of a Yuletide tradition in the M-Retailing household.


PNP lets you create and send videos and calls online or with the free mobile app. It only takes a few minutes to craft a magical video from Santa that your child, friends and family members will remember forever. Simply visit the PNP website or download the mobile app on iOS and Android. Create a video by entering details such as name, age and the gift your loved one is hoping for, and upload favourite pictures.

The end result is a richly visual, cinematic video where Santa Claus himself addresses your child, friends and family members directly from his fairy-tale home in the North Pole. In addition to the Reaction Recorder, the mobile app also offers fun extras for littles, including holiday games to play, like shaking ornaments off a tree, and having Santa’s elves repeat what you say back to you in their endearing voices.

New this year is a special Reaction Recorder (mobile app only) that lets you capture the moment of joy and surprise when Santa Claus reveals whether your child is on his “naughty” or “nice” list – creating a cherished keepsake for parents.

PNP offers free videos for everyone (available from the 29th November), with the option to upgrade to a premium package, including the Video Pass (£6.99) or Magic Pass (£9.99). Both packages provide enchanting premium video storylines to choose from, with each offering five or more minutes of footage featuring several adorable experiences to watch, such as visiting with the elves as they work on your Big Book or see them in busy with the reindeer on Christmas Eve, as well as the Reaction Recorder (mobile app only).

They also let you create an unlimited number of premium videos, and come with a special “Santa’s Coming” video to watch on Christmas Eve and birthday messages. The Magic Pass also includes 20 wonderful holiday messages from Santa that kids can listen to on the phone, and four story time videos read by Santa himself, which are made available each week leading up to Christmas.

To help spread a little extra cheer to those who may need it the most, PNP donates 5% of all online sales proceeds to more than 40 children’s hospitals around the world. More than $300,000 has been donated on behalf of PNP’s fans since 2012.
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