Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Marketing

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

UK ecommerce export market could treble in size to £45bn by 2020: report

Linked InTwitterFacebookeCard
UK ecommerce export market could treble in size to £45bn by 2020: report
UK ecommerce export market could treble in size to £45bn by 2020: report
UK ecommerce exports could more than treble in value to be worth £45bn by 2020, new research suggests.

The study, International Ecommerce – the future is now, from OC&C Strategy Consultants and Google , estimates the current value of the market at £13bn. The study says that the rules of the game have changed as consumers now use the internet and a global shop window and increasingly access retailers, as well as leisure, travel and content providers primarily through mobile devices. Chief executives must now work out how to adapt to this disruption and to find the international business model that works best.

The Google Export Business Map identifies the top 10 international markets and has been launched to help UK businesses make the most of the opportunity in countries including Germany, USA, France, Austria, Spain, Italy, Netherlands, Switzerland, Sweden, Canada.

Peter Fitzgerald, UK country sales director at Google, said: “The rules on international business have changed. The internet has removed boundaries, changing markets forever. This means that everyone from traditional businesses and established internet players to bedroom start-ups can take advantage of online tools and digital market to easily target new territories and engage with new customers. We hope the Google Export Business Map will help UK businesses capitalize on the £45bn opportunity, inspiring them to think beyond their local markets and grow quickly and strategically.”

Anita Balchandani, partner and head of retail at OC&C Strategy Consultants, said: “Internationalisation used to be very capital intensive but ecommerce has meant that it is now quicker, simpler, more economical and therefore lower risk for companies to test out new markets. We estimate that international search traffic will quadruple by 2020, so there is a huge opportunity for UK companies who want to capitalise on international expansion online.”

The report cites the example of London-based MATCHESFASHION.COM , which now makes most of its sales overseas. Its partner and COO Ulric Jerome explained how that happened. “We began life as a luxury bricks and mortar retailer,” said Jerome, “but soon recognised the potential to engage an international audience and grow globally by increasing our digital presence.

“Now we see ourselves as a technology company delivering the best luxury fashion experience possible, which is reflected in our decision to align all our platforms under one brand name, MATCHESFASHION.COM. We believe this creates a seamless experience at every touch point for our clients worldwide and this digital evolution has resulted in 70% of our online sales now coming from international markets.”
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter