Shoppers are well served when retailers provide an experience that meets their needs, whether they’re browsing, buying or asking a question, writes Martin Shaw of InternetRetailing’s RetailX research team.
What do younger consumers find frustrating about the in-store shopping experience, and what does that say about how retailers can plan stores that meet their needs more accurately? Martin Shaw, RetailX head of research, considers new findings that have come out of the InternetRetailing Knowledge Partner programme.
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.