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Mobile customer experience takes off at Turkish Airlines with suite of apps

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Turkish Airlines has upped the ante in using mobile with a suite of apps that allow the 39 million passengers that fly with it annually to completely mobilise their travel planning with the airline.

The new apps can take the customer from planning and purchase through to boarding, all via mobile. Users can view offers from the airline, purchase tickets, check-in, store mobile boarding passes to a passbook, choose seats, order meals, access their flight status and track baggage. The apps also sync with other smartphone functions to allow users to purchase tickets for their contacts and add flights to their calendar.

The intuitive and sophisticated design of the apps delivers a fresh and engaging user experience through animations, gesture controls and destination themes, which bring to life journeys on maps and destination weather conditions. The apps also integrate Turkish Airlines’ loyalty programme, ‘Miles & Smiles’, showing users their miles and available benefits.

The suite has been developed by Monitise. It has worked with Turkish Airlines since 2009, and designed and developed the airline’s previous ‘Fly Turkish’ apps for iPhone, BlackBerry, Java and WAP. At the time, these were the first mobile apps and WAP services to be developed for any airline in Turkey.

Cengiz Değirmenci, Online Sales & Marketing Manager at Turkish Airlines, said of the launch: “As Europe’s Best Airline[The Skytrax World Airline Awards named Turkish Airlines “Best Airline Europe” in 2014] we need to understand our customers and address their ever-changing needs in the quickest way possible. With the sophisticated new apps we designed and developed with Monitise, our customers will be able to enjoy a much faster, user-friendly, seamless mobile experience on all platforms, with services for iOS, Android, Windows Phone and a mobile site.”

Fatih İşbecer, EVP Monitise MEA, adds: “The sophisticated design and experience of the new apps being launched today add a new dimension to the experience of air travel – one that stands to become increasingly important in every customer journey. It’s an exciting field to be working in, particularly with a partner so committed to customer-focused innovation.”

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