Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 Brand Engagement Dimension Report 2018

IREU Top500 Brand Engagement Dimension Report 2018

You are in: > Home > Themes > Mobile

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

... and what it might be like in mobile in 2049

Linked InTwitterFacebookeCard
... and what it might be like in mobile in 2049
... and what it might be like in mobile in 2049
O2 has today released findings from its Future of Mobile Life Report, created with Futurologist Dr Ian Pearson, revealing that advances in embeddable and wearable technology have the potential for the human body to replace smartphones by 2049 – completely changing the way we interact with one another and technology in the future.

To bring the predictions to life for today’s consumers, O2 have revealed the first-ever wearable tech nail that doubles up as a phone – making the age-old phrase ‘talk to the hand’ a reality.

Take a look at it here

[embed]https://vimeo.com/245494261/1c042bcac1[/embed]

But how does the nation feel about this future? Our feelings about the impact technology will have on our lives is mixed, as although two-thirds (66%) believe advances in technology will make life easier, just over a quarter (26%) are excited about these changes.

Surprisingly, 56% of the population are looking forward to augmenting and adapting their bodies, revealing that they would be happy to consider implants for practical purposes such as monitoring health (41%) and unlocking doors (23%) rather than for sharing of feelings (10%).

To bring this future to life, O2 has collaborated with inventor Sean Miles and beauty brand Nails Inc to create the first-ever mobile nails; beautifully designed false nails and accompanying jewellery that have technology embedded within, creating a removable “handset” that you can talk into by raising your finger to your face.

The Mobile Nails can be modified with different nail art designs, with a range of manicures exclusively designed by Nails inc to complement the look on the rest of the hand. Customers will be able to take a call with the modified nail at the Nails inc nail bar in Harvey Nichols London over the next week.

Dr Pearson’s predictions for the future:

Augmented Reality (AR) will completely change public interactions

Smart glasses and visors are becoming more common today, but in the next thirty years these forms of wearable technology are only set to grow. By 2049 it’s likely that everyone will wear AR visors on an almost permanent basis, which will completely change the way we interact with the world around us.

Simple activities like walking down the street will be transformed as AR overlays on our visors of the future will share common interests between passers-by, showing information such as their favourite TV show or their top music choice.

Distance will no longer be an issue 

By 2049 virtual reality (VR) meet-ups will be commonplace, with additional developments in technology creating the feeling of being in the same room without physically moving.

Tiny sensors inside the skin and close to nerve endings will allow us to feel physical interactions with one another. From a handshake to a hug, these developments will create the sensation of physical closeness, reducing the gap that we currently feel when interacting over the phone or computer.

From swiping left to a smile on passing

Artificial intelligence (AI) will also help those awkward moments on first dates by analysing trillions of reactions. The results will then be fed through an earpiece or AR visors, so you know almost exactly how your date is feeling and if they like you – meaning no more playing it hard to get!

Health and fitness on demand will grow 

There has been a growing demand in health trackers in recent years, and this appetite is only set to increase. By 2049 sensors below the skin will monitor our health and fitness –telling us when to exercise and the best activities to achieve the best results. But not just that, it will also notify medical professionals if our health is at risk and even call 999 immediately in an emergency.

Nina Bibby, CMO at O2 UK said:  “The way our customers interact with one another will change drastically in the next thirty years and as a brand we’ll need to adapt to this. We are always looking ahead to the next developments in mobile and to be able to bridge the gap between fashion and tech is a really exciting challenge. People have been customising mobile phones for years but this is the next step towards tech becoming part of how we decorate our bodies.”

Photo credit: O2
Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter