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… Vente-Privee and QVC certainly think so as first retailers get a watch app out there ?

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An app update for vente-privee that will sync with the Apple Watch will be downloadable for free from the April 24 launch date for the sale of the watch and shopping channel QVC is adding its notification functions to an updated version of its app that works with the watch.


vente-privee's app is designed to the events sales model created by vente-privee in 2001, based on ‘instantaneity’. Users of the vente-privee Apple Watch application can, thanks to a rich notification system, be informed on the opening of sales they have registered to, the update of the order status, exclusive offers, and the expiration of their basket, thus never missing an opportunity.

This application, in constant interaction with the vente-privee application, enables users to consult the new sales open daily, with the ability to create brand alerts and see sales opening the next day, the ability to register to these sales. Members can check the status of his/her last 5 orders and see their basket.

Since 2010, vente-privee has been a keen devotee of m-commerce, seeing the impact that the mobile would have on the consumer’s behaviour, which thanks to the digital revolution, has become free and informed and has access to all the information, anywhere, anytime. To meet the new uses and anticipate this major change, vente-privee launched its first application in 2010 and generated more than 6 million downloads.

The site’s application is available in 8 European countries and now generates 45% of its sales via mobile, a channel that also generates 63% of traffic. vente-privee says it is constantly innovating to offer members a shopping experience that is in line with their expectations and is more and more optimal.

Shopping channel QVC, meanwhile, will also now be letting consumers engage with its content via real-time updates and notifications within the Apple Watch app. Initially available in the US, UK. and Germany, QVC for Apple Watch will sync with and extend the functionality of the QVC app for iPhone®.

With a tap of the QVC icon (the Q logo) on the home screen, customers can see QVC’s most popular content – the Item on Air, the product currently being shown live on air; and the Today’s Special Value®, QVC’s best find of the day. Another tap brings up a close-up product shot with pricing and product details. Customers can then complete their transaction on their iPhone.

Additionally, users who opt in to receive push notifications will see real-time alerts of what’s currently on air on the Apple Watch home screen, and will be able to see additional information by clicking directly on the QVC icon.

“As wearables continue to serve as an extension of the mobile and tablet experience, the Apple Watch app demonstrates QVC’s commitment to investing in new technologies that deliver a fun, seamless and intuitive customer experience,” explains Alex Miller, senior vice president, digital commerce at QVC. “Our customers tend to be early adopters of technology and we believe they will enjoy this new way of discovering the latest from the brands and products they have come to love, now with a simple glance at their wrist.”

QVC for Apple Watch will continue to evolve, offering new features and capabilities over time, says Miller. “The functionality of the app will only continue to get more robust. With customer feedback over time, we plan to provide users with a more interactive and engaging on-body experience,” continued Miller. “The developer team here had a lot of fun with this, and we know our customers will enjoy it too.
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