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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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Alert apps that connect consumers instant deals become the new face of shopping?

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One of the early trends for 2016 in m and e-commerce is the use of location and other factors to help give shoppers instant offers.

SaveAsYou is a location-based app that is free and easy-to-use for shopping centres and customers. Brought to the market by Kal Group, a leading digital marketing agency based in Gainsborough, Lincolnshire. Andrew Wood, CEO at Kal Group, explains: “SaveAsYou has been in development for two years and it’s great that the app is now out there and live.


“We have commissioned Shooting Star to sit alongside our £100,000 initial launch budget to assist with the exposure of the new app to both retailers and the public. It’s going to be a jam-packed year with so much to get done and so many shopping centres to launch the app in.”

Kal Group has a track record of app development – its award-winning app team has created more than 100 apps including StompBox, which was featured on an Apple TV advert.

In early 2014, Kal Group acquired pre-eminent mobile app and software development businesses, Limelight Software and 4Pockets to broaden their reach in their market and increase the solutions that they can offer clients.

Meanwhile, a new website that notifies users when a product they're interested in has dropped in price has also gone live. www.Notifyy.co.uk is the first of its kind in the UK and tracks more than 250 high street an online stores, including Amazon and Tesco.

It is the brainchild of web developer Daniel Benzie who wanted to be told when a designer clothing product he wanted to buy had dropped in price. After unsuccessfully scouring the internet for a site or app of this kind, he decided to build his own that he then shared privately with friends.

More than 5000 users later and Daniel has now officially launched the site. The site tracks the 250 most popular high street and online stores, including brands such as Amazon, Argos and Tesco through to Currys, Boohoo, John Lewis, Missguided, Topshop and hundreds more.

Since its launch, the site has most commonly been used to track price drops of clothing and electrical goods. The average user of Notifyy has saved £9 per item when using the platform to track a price decrease and, collectively, users have saved over £32k since the site's launch.

“This is the first money saving tool of its kind in the UK and born out of my own personal need and desire to get the best price for a jacket that I wanted to buy,”explains Benzie. “I could not believe how many friends asked for the log-in to the site whilst it was being tested and how many people have asked about it that I have never met before in my life”.
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