Asda resurrects its augmented reality Easter bunny hunt with Zappar
Asda is once again teaming up with augmented reality provider Zappar for a virtual, in-store The Easter Adventure Hunt. Asda shoppers will be treated to an in-store game where they are challenged to find the three Easter friends; Chick, Lamb and Pink Bunny. The fun will be taking place from 10am – 4pm on Saturday 12th April at participating stores.
Specially designed floor stickers will be hidden around almost 400 Asda stores across the UK for children and adults to discover. When zapped using the Zappar app, each one will transform to reveal a hidden world underneath the store, with one of the Easter Bunny’s friends hiding inside. Once all the friends have been found the successful adventurers can collect a free gift.
Shoppers will only need to download the free Zappar app onto a smartphone or tablet and then get zapping in Asda stores across the country. The fun starts when the Easter Bunny will leap out of his hole from a floor sticker and tell kids and their parents all about this magical hunt. It will also be possible to pose with the AR Easter Bunny to take photos and video to share with friends.
For those without a smartphone there will be Asda colleagues on hand with iPads so everyone can enjoy the fun. There will also be a Red Reveal version of the hunt with special glasses handed out to people without a smartphone.
And the magic of this Easter Adventure Hunt does not end in store. Participants will be able to take home a face mask from stores that when zapped, replaces the wearer’s head with that of the Easter Bunny.
Steph Hughes, Head of Events Marketing at Asda says: “We’re excited to be using this great technology to make shopping more fun for families in our stores. Now everyone gets the chance to meet the Easter Bunny at Asda!”
These events follow on from the highly successful augmented reality in-store events that Asda have produced with Zappar and total brand experience agency Momentum Worldwide for Easter and Halloween last year.
Max Dawes, Partnerships Director at Zappar, adds: “It’s a testament to the results from previous campaigns that Asda wanted to work with us again. Each time we collaborate it gets better and better. We can wait to see how shoppers respond to the activity this time.”